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Description
Text: "Bonnie Cashin in toto. A membership club for Cashin People. An envirement (i.e. environment) in which to view & order all things B. C. at retail. A service to the consumer. This will also serve as a store spur- building up a comprehensive B. C. image- attracting the consumer they now completely miss. More important it will also serve as a testing ground for ideas they do not buy. Membership to provide: A. A stimulateing (i.e. stimulating) place to meet a friend, have refreshments, & view fashions as at a gallery. Use film, voice, & unique display. Use only ex-models as sales staff. B. Service & fashion consultation. Proper alterations & special orders. C. Information: a monthly fashion letter. D. Previews of collections. Also special holiday shows for husband's generous instincts. N.Y. will serve as a prototype for a franchise plan to be put into action as soon as year-round clothes are available. Advertiseing (i.e. advertising), buying, display, etc. will be planned & controlled from the central office. All B. C. manufacturers might participate in the financing of this plan. More- more- more." This subseries contains Bonnie Cashin's illustrations of her ideal work and studio environment, titled "Bonnie Cashin's Place."
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