Image / "Happy New Year" float in the Tournament of Roses Parade, Pasadena, 1927

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Title: "Happy New Year" float in the Tournament of Roses Parade, Pasadena, 1927
Date Created and/or Issued: January 1, 1927
Publication Information: Los Angeles Times
Contributing Institution: UCLA, Library Special Collections, Charles E. Young Research Library
Collection: Los Angeles Times Photographic Archives
Rights Information: US
UCLA Library Special Collections, A1713 Charles E. Young Research Library, Box 951575, Los Angeles, CA 90095-1575. Email: spec-coll@library.ucla.edu. Phone: (310) 825-4988
Description: Access to this collection is generously supported by Arcadia funds.
"Happy New Year" float with a sign reading Happy New Year perched on top of a large floral bell, and also with a little girl, Betty June Schneider, in a colonial style dress, and a driver. The float was entered by the Pasadena Chamber of Commerce and Civic Association.
1927 was the first year the the Rose Parade had a theme, "Songs in Flowers," with each float typifying a song
Text from negative sleeve: Tournament of Roses, 1927. nitrates.
Type: Image
Format: b&w nitrate negative
Identifier: uclamss_1429_3358
ark:/21198/zz002cnxwn
Language: No linguistic content
Subject: Culture
Entertainment
Arts
Parades & processions--California--Pasadena
Events
Floats (Parades)--California--Pasadena
Tournament of Roses
Source: Los Angeles Times Photographic Collection

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