US UCLA Library Special Collections, A1713 Charles E. Young Research Library, Box 951575, Los Angeles, CA 90095-1575. Email: spec-coll@library.ucla.edu. Phone: (310) 825-4988
Description
Access to this collection is generously supported by Arcadia funds. The theme of the 1930 forty-first annual Rose Parade was "Festival Days in Flowers" View facing east towards a departing marching band and spectators along the Rose Parade route on West Colorado Blvd. probably between St. John Avenue and Pasadena Avenue (which became a freeway underpass). Across the street on the right is the Hupp automobile dealership with a arch-shaped doorway, the Knight Motor Co. beyond (with a sign on the side of the building reading "Biedebach. Knight Motor Co. Willys-Knight. Whippet") and the and farther down is the tall Orth Storage building. Text from negative sleeve: Tournament of Roses, 1930. nitrates.
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