US UCLA Library Special Collections, A1713 Charles E. Young Research Library, Box 951575, Los Angeles, CA 90095-1575. Email: spec-coll@library.ucla.edu. Phone: (310) 825-4988
Description
Access to this collection is generously supported by Arcadia funds. Related to Los Angeles Times article, "Food Show Opens Today: Rare South Sea Island Birds Among Features; California Fish, Frozen in Ice, to be Displayed," 13 Nov. 1933: A1. The Formay exhibit at the Food and Household Show, sponsored by the Southern California Retail Grocers Association. A fence surrounds the exhibit, and a sign at the top reads, "The Home of Formay." There are cans of Formay lined on the shelves (Formay was a brand of shortening), along with other products. There is a model of a factory on the top shelf, and there are photographs of a group of people hung around the exhibit. A Formay ad hanging on the side of the exhibit features radio personality Al Pearce and reads, "Good afternoon, ladies I'm back with the gang." A sign above the neighboring exhibit reads, "50 The Goodwin Co. Inc. L.A. Calif. Goodwins Quality Products." Text from newspaper caption: Annual Food and Household Show Opens Today: "Formay" features Swift & Company's exhibit [Los Angeles Times, 13 Nov. 1933: A7] Text from negative sleeve: Food Show 1933
Type
image
Format
b&w nitrate negative
Identifier
uclamss_1429_4672 ark:/21198/zz002ctjq0
Language
No linguistic content
Subject
Exhibitions--California--Los Angeles Food industry--California--Los Angeles Shrine Auditorium (Los Angeles, Calif.) Southern California Retail Grocers Association
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