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"Romance of the Oil Industry" float from Standard Oil at the Tournament of Roses Parade, Pasadena, 1939

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Title: "Romance of the Oil Industry" float from Standard Oil at the Tournament of Roses Parade, Pasadena, 1939
Date Created and/or Issued: January 2, 1939
1939-01-02
Publication Information: Los Angeles Times
Contributing Institution: UCLA, Library Special Collections, Charles E. Young Research Library
Collection: Los Angeles Times Photographic Archives
Rights Information: US
UCLA Library Special Collections, A1713 Charles E. Young Research Library, Box 951575, Los Angeles, CA 90095-1575. Email: spec-coll@library.ucla.edu. Phone: (310) 825-4988
Description: Access to this collection is generously supported by Arcadia funds.
Access to this collection is generously supported by Haynes Foundation funds.
The Standard Oil float, which depicted the "Romance of Oil Industry," won the grand prize.
A similar photograph taken on the same occasion appears with the headline, "Oil Industry Wins Tournament's Grand Prize," Los Angeles Times, 3 Jan 1939: 12.
The 1939 Tournament of Roses theme was Golden Jubilee to mark the 50th anniversary of the parade. Shirley Temple served as Grand Marshal.
Text from negative sleeve: 15283 Rose Parade 1939
Type: image
Format: b&w nitrate negative
Identifier: uclamss_1429_14694
ark:/21198/zz002j8b7r
Language: No linguistic content
Subject: Parades & processions--California--Pasadena
Spectators--California--Pasadena
Floats (Parades)--California--Pasadena
Tournament of Roses
Source: Los Angeles Times Photographic Collection

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