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Image / Market Basket float at the 1939 Rose Parade

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Title
Market Basket float at the 1939 Rose Parade
Alternative Title
Los Angeles Photographers Photo Collection;
Creator
Schultheis, Herman
Contributor
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation
Date Created and/or Issued
1939
Contributing Institution
Los Angeles Public Library
Collection
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at http://tessa.lapl.org/OrderingUse.html for additional information.
Description
Title supplied by cataloger.; Herman J. Schultheis was born in Aachen, Germany in 1900, and immigrated to the United States in the mid-1920s after obtaining a Ph.D. in mechanical and electrical engineering. He married Ethel Wisloh in 1936, and the pair moved to Los Angeles the following year. He worked in the film industry from the late 1930s to the mid-1940s, most notably on the animated features Fantasia and Pinocchio. His detailed notebook, documenting the special effects for Fantasia, is the subject of a 14-minute short-subject included on the film's DVD. In 1949, he started employment with Librascope as a patent engineer. Schultheis was an avid amateur photographer who traveled the world with his cameras. It was on one of these photographic exhibitions in 1955 that he disappeared in the jungles of Guatemala. His remains were discovered 18 months later. The digitized portion of this collection represents the images Schultheis took of Los Angeles and its surrounding communities after he relocated to the area in 1937.
The Market Basket float called "Golden Memories of Childhood from the Land of Toys" at the Rose Parade held January 2, 1939 supports the parade theme: Golden Memories celebrating the 50th anniversary of the Rose Parade. This view is taken in front of Loesch & Hills, Inc. car dealer located at 325 West Colorado Boulevard in Pasadena (still standing).
Type
image
Format
1 photographic print :b&w ;11 x 15 cm.
Photographic prints
Identifier
00101159
Herman J Schultheis Collection; Los Angeles Photographers Collection;
N-010-770 8x10
CARL0005117371
http://173.196.26.125/cdm/ref/collection/photos/id/40344
Subject
Loesch & Hills, Inc. (Pasadena, Calif.)
Tournament of Roses
Automobile dealers--California--Pasadena
Storefronts--California--Pasadena
Parades--California--Pasadena
Parade floats--California--Pasadena
Crowds--California--Pasadena
Streets--California--Pasadena
Colorado Boulevard (Pasadena, Calif.)
Pasadena (Calif.)
Schultheis Collection photographs

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