This is an audio recording summarizing the American Management Association’s audio book, “Managing By Objectives.” This is the fifth chapter of the book entitled “Setting Objectives.” The narrator begins by describing the kinds of objectives that a manager should set for his or herself. He discusses what to do when problems arise in objective making. He talks about the importance of specific and realistic objectives. He describes how a marketing department can provide important feedback on making objectives. He discusses how often long term plans should be updated. He ends the tape by talking about the management of staff versus the management of senior executives.
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