This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph caption dated April 18, 1958 partially reads "Drive opened Thursday in the Valley is spreading throughout the United States, has been successful in Cleveland and Chicago so far." Pictured are two men shaking hands, exchanging a key to the MG automobile parked next to them. There are ribbons pinned to their suits with the acronym 'YABN' which stands for 'You Auto Buy Now.' The campaign is designed to stimulate normal purchasing volume in the Valley.; See images #00082901 and #00122518 through #00122519 for all photos in this series.
Type
Image
Format
1 photographic print :b&w ;26 x 21 cm. Photographic prints
Sportsmen's Lodge (Los Angeles, Calif.) Hughes Markets, Inc. (Los Angeles, Calif.) Men--California--Los Angeles M.G. automobiles Advertising campaigns--California--Los Angeles Handshaking--California--Los Angeles Automobiles--California--Los Angeles Signs and signboards--California--Los Angeles Studio City (Los Angeles, Calif.) Valley Times Collection photographs
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