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Title
Order up 7-Up
Alternative Title
Los Angeles Photographers Photo Collection;
Creator
Schultheis, Herman
Contributor
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation
Date Created and/or Issued
Circa 193-
Contributing Institution
Los Angeles Public Library
Collection
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at http://tessa.lapl.org/OrderingUse.html for additional information.
Description
Title supplied by cataloger.; Herman J. Schultheis was born in Aachen, Germany in 1900, and immigrated to the United States in the mid-1920s after obtaining a Ph.D. in mechanical and electrical engineering. He married Ethel Wisloh in 1936, and the pair moved to Los Angeles the following year. He worked in the film industry from the late 1930s to the mid-1940s, most notably on the animated features "Fantasia" and "Pinocchio." His detailed notebook, documenting the special effects for "Fantasia," is the subject of a 14-minute short-subject included on the film's DVD. In 1949, he started employment with Librascope as a patent engineer. Schultheis was an avid amateur photographer who traveled the world with his cameras. It was on one of these photographic exhibitions in 1955 that he disappeared in the jungles of Guatemala. His remains were discovered 18 months later. The digitized portion of this collection represents the images Schultheis took of Los Angeles and its surrounding communities after he relocated to the area in 1937.
A little girl can be seen sitting atop a small wooden counter with bars, her back to the photographer, and appears to be taking oders from customers on the other side of the bars. An advertisement sign is on the counter next to her that reads, "We proudly serve 7Up - Likes You". In the foreground is a large electric refrigerator, and in the background, a large crowd.
Type
image
Format
1 photographic print :b&w ;14 x 11 cm.
Photographic prints
Identifier
00102395
Herman J Schultheis Collection; Los Angeles Photographers Collection;
N-011-259 8x10
CARL0005148656
http://173.196.26.125/cdm/ref/collection/photos/id/37595
Subject
Seven-Up Company
Girls--California--Los Angeles
Advertising--Soft drinks--California--Los Angeles
Soft drinks--California--Los Angeles
Schultheis Collection photographs

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