Family survival in enemy attack requires emergency food supply
ValleyÂ Times Photo Collection
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Photograph article dated January 2, 1962 partially reads "If one is to survive this enemy attack, 'Do It Now' should be the primary thought in every person's mind. The National Association of Retail Grocers of the United States (NARGUS) has adapted this 'Do It Now' feeling in preparing a 'Foods for Survival in a National Emergency' booklet, which includes general requirements and specific suggestions for a family's emergency food supply." Pictured is a box of Cheerios toasted oat cereal.; See images #00130503 through #00130510 for all photos in this series.
1 photographic print :b&w ;21 x 13 cm. Photographic prints
00130509 ValleyÂ Times Collection HCNVT_d035_f28_i15 CARL0005493526 http://22.214.171.124/cdm/ref/collection/photos/id/61748
General Mills, Inc National Association of Retail Grocers of the United States Civil defense readiness--California--San Fernando Valley Survival and emergency rations--California--San Fernando Valley Breakfast cereals--Packaging--California--San Fernando Valley San Fernando Valley (Calif.) Valley Times Collection photographs