In this audio recording Peter F. Drucker interviews Frances Hesselbein in his audio book, “The Nonprofit Drucker.” This tape is part of the series, “Strategies.” Hesselbein begins by explaining that she is the National Executive Director of the Girl Scouts of America, the largest women’s organization in the country. She talks about her experience with innovation, and how she lowered the age that a girl can join the Girl Scouts. She says that proper training of volunteers is essential. Hesselbein describes how targeting the needs of a community can lead to successful marketing. She ends the interview by discussing the importance of a core trained staff in a non-profit organization.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Human services - United States - Management Nonprofit organizations - United States - Management Nonprofit organizations Management Strategic planning Strategy Strategy & management
Source
Audiocassette tape; The Nonprofit Drucker; Strategies; An Interview with Frances Hesselbein; tape 8 of 25; side 1 of 2.
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