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Moving Image / The nonprofit Drucker: strategies: an interview with Frances Hesselbein

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Title
The nonprofit Drucker: strategies: an interview with Frances Hesselbein
Creator
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Date Created and/or Issued
1989
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
In this audio recording Peter F. Drucker interviews Frances Hesselbein in his audio book, “The Nonprofit Drucker.” This tape is part of the series, “Strategies.” Hesselbein begins by explaining that she is the National Executive Director of the Girl Scouts of America, the largest women’s organization in the country. She talks about her experience with innovation, and how she lowered the age that a girl can join the Girl Scouts. She says that proper training of volunteers is essential. Hesselbein describes how targeting the needs of a community can lead to successful marketing. She ends the interview by discussing the importance of a core trained staff in a non-profit organization.
Type
moving image
Format
video/f4v
Identifier
dac01808
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/5054
Language
English
Subject
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Human services - United States - Management
Nonprofit organizations - United States - Management
Nonprofit organizations
Management
Strategic planning
Strategy
Strategy & management
Source
Audiocassette tape; The Nonprofit Drucker; Strategies; An Interview with Frances Hesselbein; tape 8 of 25; side 1 of 2.
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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