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Image / Del Monte Brand Solid Pack Tomatoes label

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Title
Del Monte Brand Solid Pack Tomatoes label
Creator
Muirson Label Co. (San Jose, Calif.)
Date Created and/or Issued
1917-1920
Contributing Institution
History San Jose Research Library
Collection
History San Jose Online Catalog
Rights Information
Please contact the contributing institution for more information regarding the copyright status of this object.
Description
The California Fruit Canners Association, formed in 1899, named its premier brand "Del Monte." This is one of the earliest Del Monte labels and shows an early version of the distinctive Del Monte shield. In 1916, the CFCA joined with the Central California Canneries, Griffen & Skelley, and the J.K. Armsby Company to form the California Packing Corporation (later known as Calpak). Because of its size and financial resources, Calpak was able to establish a national market for the Del Monte brand of canned fruits and vegetables. At the same time the California Packing Corporation continued the practice of selling their products under a number of other proprietary and distributive labels. In June 1967, the company name was officially changed to the Del Monte Corporation. This label was printed by the Muirson Label Company. Located on Stockton Avenue, Muirson was the only label-printing operation in the Santa Clara Valley from its founding in 1914 until its closure in 1970.
Type
image
Identifier
5592E2EA-BA11-4F3F-A724-373433201866
1988-252-39
Subject
California Fruit Canners Association
Fruit industry
Muirson Label Company
Tomatoes
California Packing Corporation
Del Monte (Brand)
Canned foods
Fruit can labels
Griffins

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