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Title
Spirit up the front door
Alternative Title
Valley Times Photo Collection
Contributor
This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Date Created and/or Issued
1963
Contributing Institution
Los Angeles Public Library
Collection
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at http://tessa.lapl.org/OrderingUse.html for additional information.
Description
In 1948, newspaper columnist Steve Ellingson had an idea. Watching his wife sew one day, he wondered if the concept of sewing patterns could be adapted to woodworking. Why not make full-size, traceable patterns for complex or curved project parts which could take some of the difficulty out of project building? So he drafted the first project and launched U-Bild Woodworking Plans. Ellingson enlisted television stars and other celebrities to help sell his product. Today, more than 60 years later, U-Bild is still selling essentially the same product Ellingson first developed.
Photograph caption dated December 13, 1963 reads "Here's a Christmas suggestion: show your holiday spirit on the front door. Door decorations radiate cheer to everyone who visits or passes by, says Steve Ellingson of the Valley Times. The two decorations shown here with actress Jewell Peterson are printed in bright, radiant and waterproof colors. They may be used on your front gate, garage door, indoors above the fireplace or hung on the wall like a picture. To obtain the Santa Face No. 183 for 50 cents or the Season's Greetings poster No. 295 for $1, send currency, check or money order to Steve Ellingson, Valley Times TODAY Pattern Dept., P.O. Box 2383, Van Nuys, Calif."
Type
Image
Format
1 photographic print :b&w ;26 x 21 cm.
Photographic prints
Identifier
00131007
Valley Times Collection
HCNVT_d036_f15_i27
CARL0005527596
http://173.196.26.125/cdm/ref/collection/photos/id/61650
Subject
Peterson, Jewell
U-Bild Inc
Women--California--San Fernando Valley
Television actors and actresses--United States
Actresses--United States
Mail-order business--California--San Fernando Valley
Business enterprises--California--San Fernando Valley
Woodwork--California--San Fernando Valley
Christmas decorations--California--San Fernando Valley
Christmas--Miscellanea
Cut-out craft--California--San Fernando Valley
Gestures
San Fernando Valley (Calif.)
Portrait photographs
Valley Times Collection photographs
Time Period
1961-1970

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