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Description
View of the Long Wharf (or Mammoth Wharf) of Santa Monica, which was intended to be the primary shipping port for the Los Angeles area. Opened in 1894 and operated by the Southern Pacific Railroad Company, the wharf stretched a record-breaking 4,600 feet (nearly a mile) out into the bay and featured a double-tracked railroad line. However, by 1897, San Pedro had emerged as the site of Los Angeles harbor, and shipping closed at the Long Wharf by 1913. It was dismantled by 1920. It stood just north of Santa Monica Canyon at present-day Will Rogers State Beach. This postcard probably dates to about 1910, and was produced to advertise the Balloon Route Excursion, a daily trolley car site-seeing route that operated under the management of C. M. Pierce (and the Los Angeles Pacific Co.) between 1904 and 1911. On reverse: The scenic trolley trip 101 miles for 100 cents-one whole day for one dollar. Reserved seats free. Get them in advance. Observation parlor cars- competent guides. Thirty six miles along the ocean. Only trolley trip going one way and returning another. Free attractions: An ocean voyage on wheels; Roller Coaster at Ocean Park; Largest Aquarium on Pacific Coast at Venice. Last Car 9:40 a.m. daily. Los Angeles, Cal 429 South Hill.
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