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Video recording of day 1, tape 2 of Strategic Management 301, a four-day course about the fundamental concepts of service sector management, taught by Jack Shaw. Shaw discusses the elements of the value proposition of a service organization, including the customer component, interactive component, process component, and the supplier/vender. He goes on to discuss the three steps of strategic planning: assessment of the problem, determining a solution, and performing the action itself. Near the end of the recording Shaw divides the class into teams of seven.
Management Values Schools Lecturers Lectures and lecturing Graduate students College teachers Wal-Mart (Firm) McDonald's Corporation Teachers Teaching Sears, Roebuck and Company Shaw, John C Peter F. Drucker Graduate School of Management
Original VHS: Drucker Archives; MGT 301: Strategic Management of the Service Enterprise by Jack Shaw, Day 1, Tape 2, August 17, 1998