History San Jose Research Library > History San Jose Online Catalog > Orchard Supply Hardware history panel 1960s, 1970s

/ Orchard Supply Hardware history panel 1960s, 1970s

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Title
Orchard Supply Hardware history panel 1960s, 1970s
Creator
Orchard Supply Hardware
Date Created and/or Issued
1960-1980
Contributing Institution
History San Jose Research Library
Collection
History San Jose Online Catalog
Rights Information
Please contact the contributing institution for more information regarding the copyright status of this object.
Description
Collage of reproduction photographs and ephemera documenting the history of Orchard Supply Hardware. A label on the reverse reads: 1960's: Simply having products available was no longer enough to lure customers. Promotional pricing was introduced to attract attention and stimulate sales. 1970's: The concept of "positioning" was introduced as a competitive advantage. Orchard Supply migrated from general merchant to specialty retailer. First slogan: "The World's Most Unusual Hardware Store" Offering customers hard-to-find-items, one-of-a kind events and quirky words-of-wisdom
Identifier
D5D02C38-2CA3-4002-948E-926329677401
2018-43-230
Subject
Orchard Supply Hardware (San Jose, Calif.)
Hardware stores (LCSH)
Businesses--California--San Jose

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