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Collage of reproduction photographs and ephemera documenting the history of Orchard Supply Hardware. A label on the reverse reads: 1960's: Simply having products available was no longer enough to lure customers. Promotional pricing was introduced to attract attention and stimulate sales. 1970's: The concept of "positioning" was introduced as a competitive advantage. Orchard Supply migrated from general merchant to specialty retailer. First slogan: "The World's Most Unusual Hardware Store" Offering customers hard-to-find-items, one-of-a kind events and quirky words-of-wisdom
Orchard Supply Hardware (San Jose, Calif.) Hardware stores (LCSH) Businesses--California--San Jose