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Now you don't have to dial
Alternative Title
Valley Times Photo Collection
This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Date Created and/or Issued
Contributing Institution
Los Angeles Public Library
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at for additional information.
Photograph caption dated October 4, 1963 reads, "Progress is wonderful. A man pushed a button. And we heard a woman in San Francisco tell us the weather. It was overcast. Then, he pushed another button. And we heard a man in New York tell us the World Series score. The Dodgers won, 4-1. The button he pushed was part of 'Magicall,' an electronic instrument that makes a phone call as easy as selecting a song on a juke box. Valley residents, served by Pacific Telephone and Telegraph Co., may now call any number, either local or long distance, simply by pressing a button. A compact companion to the dial telephone, Magicall places calls quickly (about twice as fast as manual dialing), accurately and conveniently when only the name of the party to be called is selected."
1 photographic print :b&w ;21 x 26 cm.
Photographic prints
Valley Times Collection
Pacific Telephone and Telegraph Company
Men--California--San Fernando Valley
Telephone, Dial
San Fernando Valley (Calif.)
Valley Times Collection photographs
Portrait photographs
Time Period

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