Text / Citrus Talks-The Value of an Orange Brand

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Title: Citrus Talks-The Value of an Orange Brand
Creator: Chapman, Charles C
Date Created and/or Issued: 1915-01-01T08:00:00Z
Publication Information: Chapman University Digital Commons
Contributing Institution: Chapman University, Frank Mt. Pleasant Library of Special Collections and Archives
Collection: Charles C. Chapman Citrus Speeches
Rights Information: Please contact the contributing institution for more information regarding the copyright status of this object.
Description: Mr. Chapman presented this speech at the State Fruit Growers' Convention in San Bernardino. In it he talks about the importance of branding in the citrus fruit industry to develop the reputation of a growers' oranges and a customer base for their consumption. He claims that brand supersedes the variety and grade of the orange in importance for marketing purposes.
Type: text
Format: application/pdf
Identifier: http://digitalcommons.chapman.edu/chapman_citrus_speeches/25
Subject: Citrus fruit industry
Markets
Agricultural Education
Time Period: 1915-1915
Source: Charles C. Chapman Citrus Speeches

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