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Billboard for Robert Noble's radio program and pension plan
Alternative Title
Los Angeles Photographers Photo Collection;
Schultheis, Herman
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation
Date Created and/or Issued
[ca. 1937]
Contributing Institution
Los Angeles Public Library
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at http://tessa.lapl.org/OrderingUse.html for additional information.
Title supplied by cataloger.; Herman J. Schultheis was born in Aachen, Germany in 1900, and immigrated to the United States in the mid-1920s after obtaining a Ph.D. in mechanical and electrical engineering. He married Ethel Wisloh in 1936, and the pair moved to Los Angeles the following year. He worked in the film industry from the late 1930s to the mid-1940s, most notably on the animated features Fantasia and Pinocchio. His detailed notebook, documenting the special effects for Fantasia, is the subject of a 14-minute short-subject included on the film's DVD. In 1949, he started employment with Librascope as a patent engineer. Schultheis was an avid amateur photographer who traveled the world with his cameras. It was on one of these photographic exhibitions in 1955 that he disappeared in the jungles of Guatemala. His remains were discovered 18 months later. The digitized portion of this collection represents the images Schultheis took of Los Angeles and its surrounding communities after he relocated to the area in 1937.
"$25 every Monday morning" was the slogan of a state alternative to the newly enacted Federal Social Security plan, the "Ham and Eggs" old age pension movement, which was founded by Robert Noble. KMTR fired Noble in October 1937, and he lost the rights to the pension plan in March 1938, when the slogan was changed to "$30 every Thursday" due to trademark issues.
A billboard in a residential neighborhood promises $25 every Monday morning to listeners of Robert Noble, P.O. Box 52 in Hollywood, whose program on KMTR was on at 6:30 pm every day but Sunday. At the time this photo was taken Noble was being investigated by the grand jury.
1 photographic print :b&w ;11 x 15 cm.
Photographic prints
Herman J Schultheis Collection; Los Angeles Photographers Collection;
N-007-698 8x10
Noble, Robert--Portraits
KMTR (Radio station : Los Angeles, Calif.)
Advertising--California--Los Angeles
Billboards--California--Los Angeles
Radio stations--California--Los Angeles
Dwellings--California--Los Angeles
Schultheis Collection photographs

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