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John E. O’Toole discusses his book, “The Trouble with Advertising.” He begins by explaining that advertising is changing because more people are watching cable instead of network television. He talks about the thought process that networks have to go through when selecting advertisements for new programs. He describes his recent trip to Australia and how they are just starting to offer cable to their citizens. O’Toole discusses how he used to write poetry books, but finds that poetry writing takes too much concentration. The book includes his evaluation of how the top 1 advertising firms are performing. He ends the interview by talking about the controversy of ethical advertising.