Claremont Colleges Library > Connie Martinson Talks Books > John E. O'Toole interview, 1981

Moving Image / John E. O'Toole interview, 1981

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Title
John E. O'Toole interview, 1981
Creator
O'Toole, John E
Contributor
Martinson, Connie
Date Created and/or Issued
1981
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Connie Martinson Talks Books
Rights Information
All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, http://www.thedruckerinstitute.com
Description
John E. O’Toole discusses his book, “The Trouble with Advertising.” He begins by explaining that advertising is changing because more people are watching cable instead of network television. He talks about the thought process that networks have to go through when selecting advertisements for new programs. He describes his recent trip to Australia and how they are just starting to offer cable to their citizens. O’Toole discusses how he used to write poetry books, but finds that poetry writing takes too much concentration. The book includes his evaluation of how the top 1 advertising firms are performing. He ends the interview by talking about the controversy of ethical advertising.
Type
moving image
Format
video/f4v
00:11:26
Identifier
http://ccdl.libraries.claremont.edu/cdm/ref/collection/cmt/id/905
Language
English
Subject
Advertising
Advertising - United States
Source
U-matic tape: Excerpt of interview with Martinson interviewing Spencer Johnson before the break and John E. O’Toole after the break.
Relation
Connie Martinson Talks Books - http://ccdl.libraries.claremont.edu/col/cmt

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