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Moving Image / Information-based organization, 1997-11-22, tape 2

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Title
Information-based organization, 1997-11-22, tape 2
Creator
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Schulze, Bob
Date Created and/or Issued
1997-11-22
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
Bob Schulze, a student in Peter Drucker’s course on the information-based organization, discusses his business, Premium Distributing Company. He talks about the decline in his market and the Coors brand. Drucker states that distributors cannot be blamed, and that Schulze is not in control. Drucker goes on to say that the nature of a national brand is that the brand sells and not the distributor. The lecture continues beyond the length of the tape recording.
Type
moving image
Format
video/f4v
video/h264; video/quicktime
Identifier
dac01126
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/3364
Language
English
Subject
Lectures and lecturing
Manufactures
Branding (Marketing)
Beer
Marketing
Bottled water
Coors Brewing Company
Source
Color videocassette: Information-Based Organization by Peter F. Drucker; November 22, 1997; Tape 2 of 2, V-DS9; 60:00; ¾ inch VHS cassette; Box 85 Video Recordings: VHS tapes
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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