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Description
Written on reverse: "Decorated window for Califene at our store. Won first prize among the retail grocery stores." Cans of Califene (a vegetable shortening made by Western Meat Company from cotton seeds) arranged in the window along with advertisements. On the outside of the window there are also ads for National Ice Cream and American Trading Stamps. In the middle of the window display is the Alfred Everitt Orr "For Home and Country" ad for Victory Libery Loans featurings a soldier with his partner and child. In Leonard McKay's printing: E Salas Cash Grocer / S. E. Corner 10th & Santa Clara Streets. 447-9 East Santa Clara Street, San Jose. No neg.
Grocery stores Window displays Merchandise displays Advertising Cooking (Oils and fats) Cotton industry World War, 1914-1918 Nineteen tens War bonds & funds Promotional materials Contests
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