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Peter F. Drucker introduces the video, “Innovation: It’s Worth the Risk,” which was produced by the American Management Association. Drucker discusses America as an entrepreneurial society. He talks about how existing businesses are embracing innovation and moving forward in products and ideas. Several executives from companies such as the GTE Corporation, Travelers Insurance Company, and Digital Equipment Corporation discuss ways they have improved their business practices. Arvind Jadhav, the vice president of the GTE Corporation, discusses how he created a new messaging system. The vice president of Travelers Insurance, Al Alexander, talks about how he created a new financial system for the company. And finally Joyce Wadlington, a manager for the Digital Equipment Corporation, shares how she was able to promote innovation through communication in the workplace.