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Description
Efforts to increase the availability of organs and tissue from donors have received increased emphasis in the last decade in both policy and practice circles. As part of an innovative grant program operated by the U.S. Division of Transplantation, the funding of donation promotion activities has been coupled with an aggressive focus on the evaluation of such efforts. Organ donation promotion strategies are diverse in regard to the targeted populations (e.g., families with a loved one near death, school-age youth, adults, etc.), the venues (e.g., hospitals, schools, departments of motor vehicles, etc.), and modality of the approach (e.g., staff training, educational materials, computerized kiosks, media campaigns). Given this diversity of approaches, the evaluation of these strategies requires attention to a wide range of methodological and contextual factors. This presentation will review the state of the art in regard to the evaluation of such initiatives. In addition, it will include a discussion of the challenges of conducting evaluation research on interventions aimed at increasing organ and tissue donation
Donation of organs, tissues, etc Psychology, Applied Health behavior
Source
Original video: Digital video cassette; 90 minute DVM; Tape 3; recorded symposium presentation entitled “Evaluating the Effects of Community-Based Health Interventions: Seeking Impact and Saving Lives via Organ and Tissue Donation Promotion Efforts,” from the symposium “Implementing and Evaluating Health Behavior Interventions,” March 23, 2007
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