Doheny Memorial Library, Los Angeles, CA 90089-0189 Public Domain. Release under the CC BY Attribution license--http://creativecommons.org/licenses/by/3.0/--Credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California Send requests to address or e-mail given USC Libraries Special Collections specol@usc.edu
Description
Photograph of billboard construction in Los Angeles, ca.1930. A man in a dark suit stand at the bottom edge of the dark frame of a billboard with two men in overalls working on either side of him. A third man with a hammer stand on the top of the billboard at center with a small sign that reads "Foster and Kleiser" beneath him on the left and two more men under the billboard frame on the right.. A building can be seen behind the billboard frame with a row of electrical lines in front of it. Tall grass and work supplies blanket the ground surround the construction. "The construction of 8'x24' billboard frame with a lattice work skirt. The final structure will have a white frame border. The name plaque of the owner and renter of the structure will be mounted on the center of the lower border. Five workman are shown building the sign while an executive looks on. The sign which is not shown here would most likely be painted at the main office location and transported to the sight to be installed".
Type
image
Format
1 photograph : photoprint, b&w 9 x 12 cm. photographic prints photographs
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