During Peter Drucker’s lecture regarding managing the non-profit organization he discusses the importance of governance and explains that the importance of governance is to be effective and not to be powerful and that its motivating factor is accountability. He goes on to state that the “greatest weakness of a non-profit is a lack of bottom line.” Drucker explains the importance of pursuing a mission that has a demand on the market and uses the example of the March of Dimes Birth Defects Foundation that was founded to cure polio. Later he goes on to discuss the history of the Salvation Army and how it began with the mission to rehabilitate prostitutes and preach against fornication, but when their efforts were not producing results they abandoned their original mission and began to focus on rehabilitating delinquent youth and had much more success. Also in this lecture he discusses the failure of missionaries in China. He then offers his thoughts on Harry Jaffa and the institution he founded.
Lectures and lecturing Management Education Charities Charity organization Nonprofit organizations March of Dimes Birth Defects Foundation Salvation Army China Missionaries Jaffa, Harry V
Source
Color videocassette: Peter F. Drucker Graduate school of Management Claremont Graduate University, 11/30/01 Managing the Non-Profit Organization, Box 97; ¾ inch VHS cassette
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