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In this audio recording George Odiorne talks about his audio book, “Objective-Focused Management.” This is the first part of a two-part discussion entitled “Management Problems: Why Aren’t They Solved?” He begins by defining business problems and the various cause and effects of these problems. He talks about solving managerial and administrative problems. Odiorne describes how problems can be solved using both rationality and creativity. He discusses who should be in charge of problem solving. He ends the tape by describing the detriment of using too much emotion in problem solving.