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Description
The Stop-N-Shop market at 2851 Fulton Avenue is the subject of this 1950 photograph. The Stop-N-Shop name was a familiar one to Sacramentans, the chain having opened its first location in 1928 at Twenty-Eighth Street and Broadway. The store was founded by Acold Kassis, a Syrian immigrant. The Fulton store was chosen in late 1961 to be a budget market and part of a test operation whereby labor saving devices and new merchandising techniques would be employed in order to lower the prices of goods. One strategy was to avoid using staff time to stack individual items for display, but letting customers open boxes on their own. Another part of the process was to change the name of the store to Pick-N-Pay.
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