Article in The Marketing News, published by the American Marketing Association, on Peter F. Drucker and Ralph Nader's participation in the 1972 AMA's Annual International Spring Conference. Drucker's scheduled talk will be on the topic of change and marketing. He identifies factors such as consumerism and the environmental crusade as reasons for the change in American marketing after twenty-five years of market stability.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Nader, Ralph American Marketing Association Hardin, David (David K.) Market Facts, Inc Americana Hotel International Marketing Federation
Source
Article in The Marketing News, published by the American Marketing Association, on Peter F. Drucker and Ralph Nader's participation in the 1972 AMA's Annual International Spring Conference, January 15, 1972; Drucker Archives; Box 109, Folder 31; 1 page
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