Peter Drucker discusses the following during his lecture: experimentation for the people who can afford the risk; sending a child abroad for a year as experimentation; the middle class and spending; market testing; the definition of quality for an engineer; housewives and laundry; not starting out in pricing; the customer as the specification engineer; advertising and the retailer; and families as customers in foreign exchange programs. The recording begins with the lecture in progress, and ends while the lecture is still in progress.
Lectures and lecturing Drucker, Peter F. (Peter Ferdinand), 1909-2005 Seeds Risk Foreign study Middle class Consumers Housewives Procter & Gamble Company Laundry Communities Pricing Stores, Retail Host families of foreign students Families
Source
Original audio cassette: Recorded Lectures by Professor Peter Drucker, 1974-1975; Drucker Archives; Box 102; MTG 4 Business Policy, Tape 2; OCT 74; cassette 6, side 2
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