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Moving Image / 1978 course lectures, tape 2 - side b, 1978-02-07

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Title
1978 course lectures, tape 2 - side b, 1978-02-07
Creator
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Date Created and/or Issued
1978-02-07
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
This is side B of the second tape of recordings of a course taught by Peter Drucker in 1978. This was recorded on February 7. Drucker finishes a disagreement with a student about an answer to something and warns the student against making assumptions. Drucker discusses how no one can ever completely predict people or markets. He talks about the use of marketing gimmicks, the Rhode Island School of Design, and the ideal number of product choices for a customer. He also explains that what a product is made for is not always how it is used, and gives advice for effective negotiation.
Type
moving image
Format
video/f4v
Identifier
dac01785_0002.f4v
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/5001
Language
English
Subject
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Lectures and lecturing
Markets
Organization
Problem solving
Marketing
Mission statements
Case studies
Hospitals
Brand name products
Branding (Marketing)
Sales
Sales personnel
Careers
Claremont Colleges
Museums
Memory
Symphony orchestras
Musicians
Pasadena (Calif.)
Tools
Rhetoric
Decision making
Logic
Consultants
Sloan, Alfred P. (Alfred Pritchard), 1875-1966
General Motors Corporation
Political science
Negotiation
Decentralization in management
Business
Chevrolet automobile
Compromises
Source
Cassette tape: 940 Drucker side 2 (2/7/78); 1978-02-07; Drucker Archives; Box 68, audio recordings - cassette tapes
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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