For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
This is side B of the second tape of recordings of a course taught by Peter Drucker in 1978. This was recorded on February 7. Drucker finishes a disagreement with a student about an answer to something and warns the student against making assumptions. Drucker discusses how no one can ever completely predict people or markets. He talks about the use of marketing gimmicks, the Rhode Island School of Design, and the ideal number of product choices for a customer. He also explains that what a product is made for is not always how it is used, and gives advice for effective negotiation.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Lectures and lecturing Markets Organization Problem solving Marketing Mission statements Case studies Hospitals Brand name products Branding (Marketing) Sales Sales personnel Careers Claremont Colleges Museums Memory Symphony orchestras Musicians Pasadena (Calif.) Tools Rhetoric Decision making Logic Consultants Sloan, Alfred P. (Alfred Pritchard), 1875-1966 General Motors Corporation Political science Negotiation Decentralization in management Business Chevrolet automobile Compromises