Image of people standing next to the entrance of the "What Is It" ride and "The Whip" ride on the Looff Pleasure Pier in Santa Monica, California. Automobiles can be seen parked in the foreground and the Municipal pier is in the distance at left. This is a copy negative (a photograph of another photograph). Title based on note from Ernest Marquez "Looff Pleasure Pier, "What Is It" entrance" was written on envelope as it was received; date devised by cataloger based on year the Looff Pier was completed and the style of clothing in the image.
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