Used in the Exhibit: Play by Play - A Century of L.A. Sports Photography, 1889-1989 Raider's coach John Madden, after Oakland beat the Minnesota Vikings, 32-14, at the Rose Bowl. The Silver and Black were sparked by wide receiver Fred Biletnikoff, who won MVP honors, and running back Clarence Davis, who rushed for 137 yards. After retiring from coaching, Madden became a television football analyst. Photo dated: January 9, 1977.
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