All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, http://www.thedruckerinstitute.org
In this audio recording George Odiorne talks about his audio book, “Objective-Focused Management.” This is the second part of a two-part discussion entitled “From Strategic Goals to Operational Objectives.” He begins by describing how to set objectives for the next business year. He defines the difference between measurable and immeasurable goals. Odiorne talks about whom to give bonuses to, and what kind of performance merits a bonus. He discusses how making innovative goals are essential, but that the process requires drive and creativity. He ends the tape by describing consequences of motivational effects on people and their jobs.