During Peter Drucker’s lecture regarding new demands on the executive he begins by discussing the way in which no one can explain the restoration of pre-1929 European and Japanese societies and economies. He explains that prior to World War II there was only one major country in which agriculture was not the driving force behind production, and that that country was Great Britain. Instead Great Britain’s largest field of employment was domestic servants. He then discusses the decline in rural populations, and increase in agricultural production in developed countries since World War II, which happened to occur with very little social upheaval. Drucker also discusses the relevance of strategic planning and his role in developing the concept in the 1950s while working with General Electric. Later he shares that the fastest growing industry since the 1960s is book publishing, especially in Japan and Europe. He then goes on to advise his class that if they want to be successful in the upcoming years they will need to base their policies and strategies on social factors, where as in the past the key to success was to focus on economic factors.
Lectures and lecturing Management Education Nonprofit organizations General Electric Company Strategic planning Publishers and publishing
Source
Color videocassette: Peter F. Drucker Graduate School of Management Claremont Graduate University, 01/26/02 New Demands on the Executive, Box 97; ¾ inch VHS cassette
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