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Mr. 'Typography' designs Valley Times' 'new look
Alternative Title
Valley Times Photo Collection
This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Date Created and/or Issued
Contributing Institution
Los Angeles Public Library
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at http://tessa.lapl.org/OrderingUse.html for additional information.
Photograph was edited for publication purposes
Photograph article dated January 7, 1954 partially reads, "His name is Gilbert Powderly Farrar, a fast-talking Virginian, known throughout the newspaper industry as 'Mr. Typography to the U.S. Press.' ...Shorter, punchier stories, larger type, flush left headlines, 'kicker' heads, more pictures, are all common newspaper ideas now, but when Farrar introduced them almost 18 years ago they were revolutionary. Now all but a handful of papers incorporate some Farrar ideas in their daily makeup. The 'new look' of the Valley Times makes the 63rd newspaper to have a going over by the man who in 45 years of research has learned more about type and newspaper problems than any other man living."; See images #00111864 and #00111865 for all photos in this series.
1 photographic print :b&w ;26 x 21 cm.
Photographic prints
Valley Times Collection
Farrar, Gilbert Powderly,--1886-
Valley Times (Firm)
Type designers--United States
Newspaper layout and typography--California--Los Angeles
Graphic design (Typography)--California--Los Angeles
Community newspapers--California--Los Angeles
Portrait photographs
Valley Times Collection photographs

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