Expositional statements by Peter F. Drucker exploring the managing process. Drucker uses a pharmaceutical company as a case study. The study indicates that the Research Director and the Financial Vice President agreed on two basic facts concerning offering a majority-new product line every ten years, and that pharmaceutical research is not real research. However, the RD recommended a policy of maximum research while the Financial VP insisted on doing minimal research. The study poses the pharmaceutical company President's two questions in response to the gridlock between the RD and the Financial VP.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Claremont Graduate School Pharmaceutical research
Source
Expositional statements by Peter F. Drucker exploring the managing process. Drucker uses a pharmaceutical company as a case study; Drucker Archives; Box 60, Folder 5; 1 page
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