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Moving Image / Lecture by Peter Drucker - business policy, 1974-10, cassette 6, side 1

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Title
Lecture by Peter Drucker - business policy, 1974-10, cassette 6, side 1
Creator
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Contributor
Hocker, A. William (donor)
Date Created and/or Issued
1974-10
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
Peter Drucker discusses the following during his lecture: asking about fundamentals, asking what one’s assumptions are, and asking who our customer is; physicians and buying decisions; pharmaceutical company customers; the two customers of suppliers; the housewife and brands; shelf space; the cost of teenagers; adoption and demand; people with handicaps; change in customers, but not products; parents as customers to state colleges; getting paid for management work; and poor students and foreign exchange programs. The recording begins with the lecture in progress, and ends while the lecture is still in progress.
Type
moving image
Format
video/f4v
Identifier
dac01231_0001.f4v
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/5018
Language
English
Subject
Lectures and lecturing
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Consumers
Drugs
Physicians
Pharmacy
Housewives
House brands
Decision making
Children
Host families of foreign students
Adoption agencies
People with disabilities
State universities and colleges
Nader, Ralph
Source
Original audio cassette: Recorded Lectures by Professor Peter Drucker, 1974-1975; Drucker Archives; Box 102; MTG 4 Business Policy, Tape 2; OCT 74; cassette 6, side 1
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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