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Peter Drucker discusses the following during his lecture: asking about fundamentals, asking what one’s assumptions are, and asking who our customer is; physicians and buying decisions; pharmaceutical company customers; the two customers of suppliers; the housewife and brands; shelf space; the cost of teenagers; adoption and demand; people with handicaps; change in customers, but not products; parents as customers to state colleges; getting paid for management work; and poor students and foreign exchange programs. The recording begins with the lecture in progress, and ends while the lecture is still in progress.
Lectures and lecturing Drucker, Peter F. (Peter Ferdinand), 1909-2005 Consumers Drugs Physicians Pharmacy Housewives House brands Decision making Children Host families of foreign students Adoption agencies People with disabilities State universities and colleges Nader, Ralph
Original audio cassette: Recorded Lectures by Professor Peter Drucker, 1974-1975; Drucker Archives; Box 102; MTG 4 Business Policy, Tape 2; OCT 74; cassette 6, side 1