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Image / View of Santa Monica Boluevard, looking east of Vermont, showing Ralphs grocery …

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Title
View of Santa Monica Boluevard, looking east of Vermont, showing Ralphs grocery store, 1954 (1951?)
Contributor
Foster & Kleiser
Date Created and/or Issued
1954
Publication Information
University of Southern California. Libraries
Contributing Institution
California Historical Society
University of Southern California Digital Library
Collection
California Historical Society Collection, 1860-1960
Rights Information
Doheny Memorial Library, Los Angeles, CA 90089-0189
Public Domain. Release under the CC BY Attribution license--http://creativecommons.org/licenses/by/3.0/--Credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California
Send requests to address or e-mail given
USC Libraries Special Collections
specol@usc.edu
Description
Photograph of a view of Santa Monica Boulevard, looking east of Vermont Avenue, showing Ralphs grocery store, 1954 (1951?). The paved lanes of Santa Monica Boulevard occupy the foreground of the image, then recede into the right centerground. Automobiles are parked along both sides of the utility-pole lined street, while a few drive along it in both directions. Ralphs grocery store sits in the centerground, to the left of center, amidst the other commercial buildings that line both sides of the street. Buildings are visible on the hills in the background.
Legible signs, from left to right, include: "Medical Center", "Tony's 4 Barbers. Shine", "All American Dry Cleaners Launderers", "'The People Who Care'", "Ralphs", "Cabbage 3. Puss N Boots Cat Food 2 for 13, 2 for 21. Best Foods Mayonnaise 38, 64. Bisquick B[iscui]t Mix [39]", "Magic [...]", "All it needs is Holly Sugar", "Fish. Poultry", "Liquor", "Hote[l]", "Log Cabin".
Type
image
Format
1 photograph : photonegative, b&w
21 x 26 cm.
negatives (photographic)
photographs
Identifier
chs-m1361
USC-3-1-1-1407 [Legacy record ID]
CHS-31019
http://doi.org/10.25549/chs-m1361
http://thumbnails.digitallibrary.usc.edu/CHS-31019.jpg
Subject
Los Angeles--Architecture--Commercial--Markets #3
Los Angeles--Architecture--Commercial--Markets--Ralphs
Ralphs Grocery
Stores, Retail
Streets
Supermarkets
Automobiles
Roadways
Time Period
1954
Place
California
Los Angeles
Santa Monica Boulevard east of Vermont Avenue
USA
Source
1-13- [Microfiche number]
31019 [Accession number]
CHS-31019 [Call number]
California Historical Society [Contributing entity]
Relation
California Historical Society Collection, 1860-1960
USC
chs-m15009
Provenance
Dick Whittington Photography

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