Art Kleiner discusses his book, “Who Really Matters.” He begins by explaining the importance of a core group, an inner circle of elite members who make an organization run. He talks about several strategies for running a company, and that the customer isn’t always right. He lists several ways of securing a position in a core group. He discusses the ways that a core group makes decisions for many people. Kleiner describes his years working at the Massachusetts Institute of Technology. He ends the interview by talking about the work of core groups in several companies such as Ford, Atari, and Apple.
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