This is a side b of tape 2, from day one, of Drucker’s Entrepreneurship and Innovation course. For the majority of the recording, Drucker talks about marketing and market segmentation. In addition, Drucker also discusses the progressive reform movement and the creation of the capital and operating budgets at local government levels using bonds for capital budgets versus rents for operating budgets. In particular, he notes that pricing has to fit customer, of what is valuable to the customer, not the budget, with price being a constraint rather than a motivation. Drucker also discusses the issues with quantifying “service.”
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Small business - United States New business enterprises - United States Entrepreneurship Lectures and lecturing Decision making Innovation Learning Professional development Economic Theory Management Marketing Market segmentation Budget Capital Budget Operating Budget Peter F. Drucker Graduate Management Center Productivity Organization structure
Source
Original audio cassette tape: II Drucker 1/27/1990; Box 68, Audio Recordings, Cassette Tapes
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