All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, http://www.thedruckerinstitute.com
Daniel Price discusses his book, “Slick.” He begins by sharing the plot of the novel that follows the protagonist, Scott, who is a media operative. In the beginning of the book Scott is hired by a hotel chain to promote the opening of a new hotel in Hawaii. To promote the hotel he hires student activists to protest its opening. Later in the novel Scott is hired to tarnish the credibility of a woman who is about to file sexual assault charges against a famous rapper. Price compares the situation to the Kobe Bryant case and maintains that he actually wrote the book before the Kobe Bryant case broke. Price then comments on how his book goes into great detail into the world of the media and then explains the technical term “video news release” which is prepackaged news that goes out to the news stations that they then run as their own. Price shares that the media has always fascinated him and after a year of research he wrote the book. Later in the interview he discusses his career and how the first thing he sold was a screenplay.