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Despite all of the city planning and marketing of California City, the population did not increase at the rates hoped for by the investors. The marketing of California City was aimed at people in the greater Los Angeles area who wanted to escape the smog and congestion of the urban city and live in a completely planned and organized city. With gold, silver, and borax mines, as well as a military base, jobs were available. The advertising brochure shows how narrow the marketing focus was on a specific type of homebuyer.