Postcard was originally published by M. Rieder, Los Angeles, Cal., handcolored, catalog #6821. Started in 1902, The Pike ran until 1979. When the Pacific Electric line to Long Beach was built, the Long Beach Bath House and Amusement Company built this bath house on the beach near the end of the street car line. A crowd gathers on the midway and at The Pike's concession stands in Long Beach that are in front of the ornate Bath House. The postcard has a cancelled one cent stamp and is addressed to Mrs. S. A. Price, Normal, McSean Co., Illinois.