Shades of L.A. is an archive of photographs representing the contemporary and historic diversity of families in Los Angeles. Images were chosen from family albums and include daily life, social organizations, work, personal and holiday celebrations, and migration and immigration activities. Made possible and accessible through the generous support of the Security Pacific National Bank, Sunlaw Cogeneration Partners, Photo Friends, California Council for the Humanities, the Ralph M. Parsons Foundation, and the John Randolph Haynes and Dora Haynes Foundation
Images available for reproduction and educational use. Please see the Ordering & Use page at http://tessa.lapl.org/orderinguse.html for additional information. The contents of this collection are restricted to personal, research, and non-commercial use. The Library cannot share the personal and/or contact information of the donors, their descendants, or associates who contributed photographs and oral histories to the collection.
Description
Exterior view of Italian American Grocery Co. at 900 North Broadway. Photo was probably taken to document purchase of the building by John Gadeschi and Joe Vivalda. At the left is the restaurant room which was acquired by Gadeschi and Vivalda around 1933. The expansion of the grocery business into the restaurant business was necessitated in the early 1930s by an increasing number of construction workers frequenting the grocery store for meals and driving away other customers from the grocery business. By expanding to the cafe next door, John and Joe were able to keep their grocery customers and accomodate an increasing number of restaurant/meal customers. The Italian American Grocery Co. bought its first stove in 1933. The grocery business site remained an active grocery store at the corner of the building shown in photo until 1984. Note the red car tracks and paved street surface.
Italian American Grocery Co. (Los Angeles, Calif.) Restaurants--California--Los Angeles Shades of L.A. Collection photographs Shades of L.A. Italian American photographs
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