Claremont Colleges Library > Charles Handy Papers > Article by Charles Handy on theatre's lessons for business

Text / Article by Charles Handy on theatre's lessons for business

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Title
Article by Charles Handy on theatre's lessons for business
Creator
Charles Handy
Date Created and/or Issued
1997
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Charles Handy Papers
Rights Information
For permission to use this item, contact The Drucker Institute, http://www.thedruckerinstitute.org
Description
Charles Handy article explaining how theatre necessitates making old, known works seem like new productions in order to keep audiences interested. Handy notes that these practices and lessons can and should be applied to businesses, which must also reinvent their images and products to bring in new clients and/or appeal to established customers.
Type
text
Format
tiff
Identifier
http://ccdl.libraries.claremont.edu/cdm/ref/collection/p15831coll12/id/2445
Language
English
Subject
Handy, Charles B
Source
Charles Handy article explaining how theatre necessitates making old, known works seem like new productions in order to keep audiences interested. Handy notes that these practices and lessons can and should be applied to businesses, which must also reinvent their images and products to bring in new clients and/or appeal to established customers, 1997; Charles Handy Papers; Box 20, Folder 12; 1 page
Relation
Charles Handy Papers - http://ccdl.libraries.claremont.edu/cdm/landingpage/collection/p15831coll12

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