All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, http://www.thedruckerinstitute.org
During Peter Drucker’s lecture regarding managing the non-profit organization he begins by discussing turnaround situations and stresses the importance of focusing on goals and outcomes; making an analogy to curing illnesses in the human body. He then gives examples of companies that succeeded and failed at turnaround situations such as IBM, and AT&T. From there he talks about what he calls the “uniquely non-profit phenomenon the volunteer.” He begins by discussing the restrictions on board members of businesses and non-profits and defining what makes a volunteer. From there he explains that the non-profit organization has American origins because of American religious pluralism and competition between denominations. He then gives a brief history of religion in the United States and its relationship with the state comparing it to Europe. Drucker also discusses differences between volunteers of today and yesterday, how they have changed, and how those managing the non-profit organization must address these changes. Later in the lecture he also addresses the issues of why people choose to volunteer.