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Title
MGT 301: Strategic Management of the Service Enterprise by Jack Shaw, Day 3, Tape 2
Creator
The Peter F. Drucker Graduate School of Management
Contributor
Jack Shaw
Date Created and/or Issued
1998-08-19
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
Video recording of day 3, tape 2, of Strategic Management 301, a four-day course about the fundamental concepts of service sector management, taught by Jack Shaw. Shaw discusses operational focus, explaining that while most companies begin with a service or product and then find a market, it is imperative to shift focus to the customers. He goes on to discuss the importance of prototyping during market research, and how human resource strategy is connected to marketing strategy. Shaw then describes the business plan assignment, and breaks it into three chapters: Strategic Assessment (which should focus on conclusions), Strategic Direction, and Implementation (putting strategy into action). Following a lunch break Shaw reconvenes with the class, and the teams describe their businesses for the business plan assignment.
Type
moving image
Format
mp4
Identifier
dac02474
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/7754
Language
English
Subject
Marketing
Innovation
Merrill Lynch & Co. (1973- )
Marketing research
Business planning
Strategy
Strategic planning
Teaching
Graduate students
Classrooms
Classroom environment
Lectures and lecturing
Case studies
Shaw, John C
Peter F. Drucker Graduate Management Center
Place
Claremont (Calif.)
Source
Original VHS: Drucker Archives; MGT 301: Strategic Management of the Service Enterprise by Jack Shaw, Day 3, Tape 2, August 19, 1998
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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