Text / Challenges facing the Coca-Cola Company in the nineteen-nineties

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Title: Challenges facing the Coca-Cola Company in the nineteen-nineties
Creator: Drucker, Peter F. (Peter Ferdinand), 1909-2005
Publication Information: The Drucker Institute
Contributing Institution: Claremont Colleges Library
Collection: Drucker Archives
Rights Information: All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description: Peter Drucker's consulting report for the Coca-Cola Company that was submitted in 1992 December. The report contains revisions.
Type: text
Format: application/pdf
Identifier: dac01268.pdf
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/3583
Language: English
Subject: Coca-Cola Company
Consultants
Japan
Mexico
Management
Marketing
Distributors (Commerce)
Branding (Marketing)
Advertising
Information literacy
Business enterprises
Source: Copy of report: Challenges Facing the Coca-Cola Company in the Nineteen-Nineties; Drucker Archives; Box 35 Speeches, Lists, Notes, Reports, Other Manuscript; Folder 51 Coca Cola Consulting Report, December 1992; 56 pages
Relation: Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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